This press release from prnewswire.com was not very good becasue the writer seemed to assume I had a lot of prior knowledge about the issue they were talking about. There was also a bit of dense language that made it more challenging to understand everything the writer was saying.
This press release was much better because the writer made me want to try the product he was talking about. He also did a good job explaining why the Hot Chocolate he was talking about was better for you than most other brands.
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These are excellent examples, but the assignment asked for two good and two bad news releases.
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