Strategic media planner

Strategic media planner: Seventh Annual Student Art Competition
Client and Product
The Visual Arts department is accepting entries for the seventh Annual Student Art Competition. The competition is designed for students to show off what they have learned in school over this year. All artwork is due to Professor Barclay Tucker by April 1, by 3 p.m.
Students will be able to choose from an array of art types to enter into the competition. They include 3D modeling, video, drawing, painting and many more as well. Students may work in groups if they choose but are not required to.
The judging will take place on April 2, but the winners will not be announced until Friday April 16, at 12:30 p.m.
The contest is open to all Lyndon State College students. Anyone who wishes to see the art entered in the competition is also welcome to come to the contest.

Target Audience
The target audience for the Student Art competition is the whole Lyndon State College community. The Visual Art department wants to show everyone what their students have been learning and the students themselves want the chance to match their skills against their peers.

Product benefits
By showing people what goes on in the Visual Arts Department the department hopes to gain popularity and make students want to learn more about Visual Arts. It also benefits all the students who take part in it by allowing them to learn more about their field by getting real experience in it.

Current Brand Image
This competition has been successful at giving students real world experience in the Visual Arts field in the past. Although some people outside the college may view it as nothing more than a typical school competition.

Desired Brand Image
The Visual Arts Department hopes to use the competition to attract attention to itself and make students see that Visual Arts can be a fun department and to attract future students.

Direct Competitors
There are other events on campus like this one but in order to attract more students to the Visual Arts department they must compete against all other majors.

Indirect competitors
See direct Competitors

Advertising Goal
The goal is to spread the word about the upcoming Student Art competition.


Strategic Message
The Visual Arts Student Art competition helps Lyndon State College students demonstrate their skills in their field.